This article applies to selling in: Australia

International versions of local products

According to the Selling policies and seller code of conduct, you must provide accurate information to Amazon and our customers. In particular, you must ensure that your product listings are accurate to help customers make informed purchasing decisions. This means that an international version of a product must not be listed on the same ASIN as the local version of that product.

If you sell international versions of products, you must:

  • Provide accurate information about the product
  • Comply with applicable legal and regulatory requirements, including safety and labelling
  • Understand your obligations under the Australian Consumer Law

The Australian Competition and Consumer Commission (ACCC) has published guidance for businesses intending to sell international versions of products, including Selling parallel imports.

Listing international versions of products

Ensure that you list your product using the barcode provided by the manufacturer or the one visible on the product package. Do not input the local barcode when you are selling an international version of a product as this will cause the product to be listed on the incorrect ASIN.

Ensure that the product detail page is accurate so that customers are clearly informed about the version of the product you are offering, and whether there are any differences to it from the local version.

Amazon reserves the right to remove incorrectly listed products and listing.

Frequently asked questions

I have an international version of a product that has no assigned GTIN (EAN/UPC code). How do I list the product?

If your product does not have a product ID also called a GTIN (Global Trade Item Number), you might be eligible to request a GTIN exemption. For more information, go to Find your product ID and How to list products that do not have a GTIN (UPC, EAN, JAN, or ISBN).

How should I list the item if the international version has the same barcode as the local version of the product?

If your product has a universal barcode for all versions including international versions of the product, contact Selling Partner Support.

I purchase inventory from multiple sources and am not sure which of my products are international versions. What should I do?

As a seller, it is your responsibility to ensure that you accurately list your products and do not mislead customers. If you are purchasing products from multiple distribution channels, you should manage these inventory pools separately, and ensure that you are shipping the correct product against the correct listing.

Am I allowed to sell parallel imports?

For information, go to Amazon Intellectual Property policy.

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