This article applies to selling in: Australia

How to switch from using Amazon barcodes to virtual tracking

This page describes the methods for switching your preference from using Amazon barcodes for existing product listings to using manufacturer barcodes. Switching your preference will allow you to participate in virtual tracking and send your inventory to fulfilment centres with only the manufacturer barcode.

Learn about the general requirements for changing your preference, how to verify that your products are eligible for virtual tracking, and what to be aware of after you’ve changed your preference to manufacturer barcode.

Before you switch to manufacturer barcodes

Fulfilled by Merchant listings must have their fulfilment type changed to Fulfilled by Amazon before you can see if the products qualify for virtual tracking.

You can change the fulfilment type by selecting the listing in Manage inventory and clicking the arrow next to Edit, then selecting Change to Fulfilled by Amazon in the drop-down menu.

For more information, go to List products for fulfilment by Amazon.

Not all products are eligible for virtual tracking with the manufacturer barcode. Also, Amazon updates product eligibility for this service periodically. Before you change your preference to manufacturer barcode, review the eligibility requirements listed on Using FBA virtual tracking.

  • For Fulfilment by Amazon products that already have inventory in a fulfilment centre and that are tracked using an Amazon barcode, you must create a new listing with a new SKU to use the manufacturer barcode.
  • Products that have inventory in a fulfilment centre and that are tracked using an Amazon barcode must be sold through or removed using a removal order before the product listing can be switched to using the manufacturer barcode.
  • Barcode preference cannot be changed for shipments that have already been created or for inventory that is already in a fulfilment centre. Changes will apply for future shipments only.

How to switch to manufacturer barcodes

Three options are available to confirm product eligibility and switch to using the manufacturer barcode for tracking:

  • Change listings in bulk
  • Use the Send/replenish inventory workflow
  • Create a new SKU

Change listings in bulk

You can view and change listings in bulk by generating an Excel file with eligibility details for your existing inventory, along with instructions on how to update and upload the file to convert your eligible offers.

To convert listings in bulk, follow these steps:

  1. Go to Manufacturer barcode: Convert eligible offers and click Generate download file.
  2. For the products that you want to convert, enter a new SKU in the SKU: Manufacturer barcode column and “Yes” in the Enable manufacturer barcode tracking column.
  3. After you’ve completed the changes, upload the file.

Send/replenish inventory workflow

You can change individual, eligible offers to use manufacturer barcodes in your Send/replenish inventory shipment creation workflow. A notification on the Set quantity page shows which offers are eligible for virtual tracking using the manufacturer barcode.

To change eligible offers from using an Amazon barcode to the manufacturer barcode, click Convert and follow the on-screen instructions.

Create a new SKU

You can also change barcode preferences for individual listings one at a time by creating a new SKU. A new SKU is required because the existing SKU is already associated with inventory in the Amazon fulfilment network.

To create a new SKU for an existing listing, follow these steps:

  1. From the Inventory drop-down menu, select Manage FBA inventory.
  2. From the Edit drop-down menu to the right of the ASIN, select Add another condition.
  3. On the offer creation page, enter a new Seller SKU, fill in the remaining required fields and click Save and finish.
  4. On the Choose barcode type page, select Manufacturer barcode from the drop-down menu and click Save and continue.

    Note: If Manufacturer barcode is not available in the drop-down menu, the product may be ineligible for virtual tracking with the manufacturer barcode. For more information, refer to the product eligibility requirements on the Using FBA virtual tracking help page.
  5. On the Convert to Fulfilled by Amazon page, complete the Add dangerous goods information section, and click Save and continue.
  6. Click Convert and send inventory, and continue to your shipping plan.

Note: The requirements for using virtual tracking with manufacturer barcodes apply to all Fulfilled by Amazon sellers. However, sellers whose listings are registered through the Amazon Brand Registry may be exempt from the requirements. To learn more, visit About Amazon Brand Registry or the Brand Registry services page.

After you switch to manufacturer barcodes

When you create a new offer after you’ve switched to using the manufacturer barcode, information from the previous seller SKU typically won’t apply. The table below summarises the changes and recommended steps for your new SKU.

Area affected Change Recommended action
Pricing recommendations Pricing recommendations will not be available for the new SKU. That’s because certain nudges will show when a product has sold in the past 60 days but not in the past seven days. We recommend using the past pricing recommendation for the new SKU.
Inventory planning Your new and old SKUs will have separate entries under FBA inventory age and Fix stranded inventory. Make sure that you manage the correct inventory entries.
Targeted advertising Targeted advertising, such as Sponsored Products, won’t automatically apply to the new SKU. Launch targeted advertising for the new SKU.
Selling globally The new SKU will only be created for your home store If you want to sell globally, you must complete the same process to change the setting in each desired store. Barcode eligibility may vary by store.

How to switch from using Amazon barcodes to virtual tracking


Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates