This article applies to selling in: Australia

Create a Promotion

You can run several types of promotions. To learn more about the types of promotions and their benefits, go to Promotions.

Amazon restricts the following products from running promotional offers:

  • Books, Music, Video, and DVD (BMVD). 
  • Wine: Excluded from all promotions

You can use an existing promotion as a model for a new promotion.

Choose the type of promotion you would like to run

Go to Advertising and click Promotions. Click Create in the Create a Promotion tab.

After you select the type of promotion, specify the conditions for your promotion:

Step 1: Select conditions

  1. In the Buyer purchases drop-down list, choose the purchase threshold that will qualify your buyer for the promotion.

    Option Description
    At least this quantity of items Promotion applies when a customer purchases a specific number of eligible items in a single order. You must enter a whole number.
    At least amount (in currency) Promotion applies when a customer spends a certain amount of money or more on eligible items in a single order.

  2. In the Purchased Items drop-down list:
    • Choose Select another to select a list that is not included in the drop-down list.
    • Select Entire catalog to select every item in your inventory.
    • Click Create a new product selection to create a new product selection.
  3. In the Buyer gets drop-down list, choose one of the options that appear for your type of promotion.

    Option Description
    Percentage Off Percent off

    Must be between 1% and 50%.

    Fixed price for all items

    Promotion gives customers a fixed price for all X units of eligible items purchased in a single order. This option is only available when the promotion is set as Buyer purchases: for every quantity of items purchased.

    Note: When a promotion is configured to provide a total amount of monetary discount (such as $100), customers are able to spend that across multiple orders until they spend the total amount.

    Buy One Get One Use the default option of Free items.

  4. Choose a product option in Applies to.

    Option Description
    Percentage Off Select Purchased Items or Additional Item. If you select Additional Item, click Select an ASIN to search for the applicable item.
    Buy One Get One Free Select Purchased Items or Additional Item. If you select Additional Item, click Select an ASIN to search for the applicable item. Set the quantity of the additional item that will be free when the promotion applies.

  5. Set Advanced Options.

    Option Description
    Tiers (for Percentage Off promotions only) Create stackable promotions that will apply in increasing order. You can create up to 9 tiers. For example, buy 5 items and get 5% off, and buy 10 items and get 10% off. If you select Applies to Qualifying Item, tiers will not be available as an option.
    Exclude items Select a product list to exclude from the promotion. Choose Select another to select a list which is not included in the drop-down list. If no product selection list exists for your use case then click Create a new product selection.

Step 2: Schedule your promotion

Set a date range for your promotion in the Step 2: Scheduling box.

  1. Set the Start Date and time. The start date and time must be at least 4 hours in the future.
  2. Set the End Date and time.
  3. Create an Internal Description and Tracking ID to set identifiers for your promotion. The tracking ID does not appear when buyers redeem a promotion offer. It exists only for your use.

Step 3: Additional options

In this section you can create a claim code or message for your promotion (optional). Otherwise, follow the remaining steps below.

Note: All new promotions with a claim code will have their Claim Code Combinability set to Preferential.

  1. Click Review to check the information you entered about your promotion. To make any changes, click Back.
  2. Click Submit to finish creating your promotion.
Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates