This article applies to selling in: Australia

Amazon Marketplace Fair Pricing Policy

Sellers are responsible for setting their own prices on Amazon marketplaces. In our mission to be Earth's most customer-centric company, we strive to provide our customers with the largest selection, at competitive prices, the lowest price and fastest delivery as sellers play an important role.

Amazon regularly monitors the prices of items on our marketplaces, including shipping costs, and compares them with other prices available to our customers. If we see pricing practices on a marketplace offer that harm customer trust, Amazon can remove the Featured Offer, remove the offer, suspend the ship option, or in serious or repeated cases, suspend or terminate selling privileges.

Pricing practices that harm customer trust include, but are not limited to:

  • Setting a reference price (for example, “was” price) on a product that misleads customer, including where the product has not previously been sold by you for a reasonable period of time in reasonable quantities at that reference price;
  • Setting a price on a product that exceeds the recommended retail price for that product, plus reasonable shipping costs;
  • Setting a price on a product that is not competitive with recent prices offered on or off Amazon
  • Selling multiple units of a product for more per unit than that of a single unit of the same product .
  • Setting a shipping fee on a product that is excessive. Amazon considers current public carrier rates, reasonable handling charges, as well as buyer perception, when determining whether a shipping price violated our fair pricing policy.

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