To become the Featured Offer, ensure that you and your listed items are both eligible.
Becoming eligible to be the Featured Offer does not guarantee that you will win it, but, there are a few things you can do to increase your chances.
There are a few ways to check and make sure you're pricing your items competitively.
Sellers who offer faster shipping options are more likely to be the Featured Offer. You can look up your available options in Shipping Settings.
We measure customer service in several different ways, and you can check your Account Health to see how you're doing. While certain metrics such as Order Defect Rate, Cancellation Rate, and Late Shipment Rate can weigh more heavily when considering Featured Offer status, we consider all the available metrics.
Stay in tune with all aspects of your account health to increase your chances at becoming the Featured Offer and also, to earn customers' respect and trust.
You can't become the Featured Offer if you're out of stock. Keep your inventory updated and plan accordingly for things that sell quickly.
Listings that are not the Featured Offer are eligible for placement in the More buying choices box (but note that Amazon does not guarantee placement in either of these locations).