The Featured Offer is an offer for new products that we display on a product detail page with an Add to Cart button that customers can use to add items to their shopping carts. When one of your items appears in this way on a product page, we call it the Featured Offer.
If you are a Fulfilment by Amazon (FBA) seller, your FBA new offers are automatically eligible to become the Featured Offer. Otherwise, you must meet all of the conditions listed below. Amazon does not guarantee placement in the Featured Offer.