Seller information displayed to buyers

The seller information you provide to Amazon appears in the Seller Information page, as shown in the table below:

Field Name	Required Information
Display Name	The name displayed to buyers for your Amazon listings and on your Seller Profile
Customer Service Email	The e-mail address customer messages will be delivered to
Customer Service Reply-To Email	The e-mail address Amazon will use when buyers reply to our order confirmation e-mails
Customer Service Phone	The phone number displayed to buyers on your Seller Profile.
Storefront Link	Optional. You can enter a final string to create a "friendly" URL to your Amazon Storefront.

You can change the seller information displayed to buyers in your seller account at any time by completing the following steps:

On the Seller Account Information page, click the Your Seller Profile. The editing page appears, displaying your current information for each Amazon marketplace.
Note: To edit your information that is shared across marketplaces, click the Edit Information for All Marketplaces link at the top of the page.

To create an exception for a marketplace (that is, to enter different information for a specific marketplace), click the Edit button that appears on the Seller Information page next to the desired marketplace. A marketplace-specific editing page appears, allowing you to change information only for that marketplace.
Note: Although you can edit your Display Name, this field will remain the same for all marketplaces.

When you're finished with the previous steps, click Submit at the bottom of the page.

Provide information about your business

When you register your Amazon seller account, you are required to provide information about your business.

You add or change this information at any time by following these steps:

From Seller Central, go to the seller Account Information page.
On Business Information section, click the links for the information you want to add or change.
Enter the new information or edit the current one.
When you're finished, click Submit.

The business information you provide to Amazon appears in the different sections of the Seller Account Information page.