This article applies to selling in: Australia

Label products

Amazon's systems are barcode-driven. Each product that you send to an Amazon fulfilment centre requires a barcode so that it can be tracked throughout the fulfilment process.

Label products is the third step in the six-step shipment creation process:


  1. Set quantity
  2. Prepare products
  3. Label products
  4. Review shipments
  5. Prepare shipment
  6. Summary

You have three options for labelling your products:

  • Use existing UPC or EAN barcodes for eligible products
  • Affix Amazon barcodes directly to the product or packaging material

For more information, refer to the help page Label products for FBA.

Labelling required

The Labelling required tab displays a list of all of the products in your shipping plan that require Amazon barcodes. Click All products to see a list of all of the products in your shipment.

Important: Products with eligible UPC or EAN barcodes that require an Amazon barcode do not appear in this list. For example, if the UPC or EAN is obscured by protective packaging such as bubble wrap, an Amazon barcode is still required, but the product will not appear in this list.

The Who labels column displays information about who will affix Amazon barcodes to the products in your shipping plan.

Tip: To change your Who preps selection, return to the Prepare Products page and select Merchant for the products that you want to prep and label yourself.

If Merchant appears in the Who labels column, you are required to label your items yourself. To have Amazon label your products, select Amazon in the Who preps drop-down list.

Tip: You cannot change your selection if you have already approved your shipping plan. To change your selection for approved shipments, you must delete the current shipping plan and start again. To quickly re-create your shipping plan, in Shipping Queue, select Deleted/cancelled, and then click the shipping plan that you want to recreate. On the Send/Replenish Inventory page, at the bottom left, click Duplicate.

Print labels

After you have reviewed the information on the Label Products page and confirmed that it is correct, create your barcodes by clicking Print labels for this page.

In order to print quality barcodes, make sure that you:

  • Use the correct label stock for your printer
  • Use a printer with a resolution of 300 DPI or greater
  • Test, clean, and replace your printer heads as needed
  • Periodically test the scannability of your printed barcodes

To create your barcodes:


  1. Select the label stock that you want to use from the drop-down menu.
  2. Confirm the number of barcode labels that you want to print for each product. If you want to change the number, in the # of labels to print column, type the number of labels that you want.
  3. Click Print labels for this page. A PDF is generated. You can open it with Adobe Acrobat Reader and print your labels immediately, or save the file and print the labels later.
Tip: You can also print Amazon barcodes from the Manage Inventory page by selecting the products in the left column and then selecting Print Item Labels from the Action on Selected Item(s) drop-down menu.

Label placement

When you are ready to affix barcodes to your products, make sure that:

  • You put the correct barcode on each item
  • You cover all other visible barcodes with the exception of any serial number barcodes
  • You place the barcode on the outside of any prep materials
  • You do not place the barcode on a curve or corner of the package
  • Each item in a case pack has an Amazon barcode and that any barcodes on the case have been removed

For more information, refer to the help page Label products for FBA.

How to label products for fulfilment by Amazon (English only)

Tip: Before shipping products to an Amazon fulfilment centre, confirm that the product barcodes match the ASINs listed on your shipping plan. Amazon fulfilment centres will not receive products with barcodes that do not correlate to the ASINs listed on your shipping plan. If you frequently ship to multiple marketplaces, ensure that the barcodes on your products are eligible for the marketplaces you are shipping to.
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