This article applies to selling in: Australia

Match Low Price

The Match Low Price feature helps you quickly and easily match the current lowest prices on Amazon for the products that you offer. “Current lowest price” is based on your Manage Pricing details in Manage Inventory, which allows you to compare offers using the following variables:

  • Listing condition (based on the Condition Guidelines)
    • All listings, regardless of condition.
    • Only listings in the same condition. For example, New or Used.
    • Only listings in the same sub-condition. For example, Used-Like New or Used-Very Good.
  • Fulfilment method (whether FBA or Fulfilled by Merchant)
    • All listings, regardless of fulfilment method.
    • Only listings with the same fulfilment method as your listing.

Apply Match Low Price to single or multiple listings

Single listings


  1. Select Manage Pricing from the Pricing menu.
  2. Click Match price in the Lowest Price + Shipping column of the listing that you want to change. Alternatively, you can click the Match low price button for the listing.

    The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.

  3. Click the listing’s Save button to complete the price change.
  4. To revert the change, type your desired price in the box in the listing’s Price + Shipping column and click the Save button.

Or


  1. Select Manage Inventory from the Inventory menu.
  2. Click on Match next to the Lowest Price in the Price + Shipping column of the listing that you want to change.
  3. Click on the listing’s Save button to complete the price change.
  4. To revert the change, type your desired price in the box in the listing’s Price + Shipping column and click the Save button.

Multiple listings

Note: These changes only apply to the listings displayed on the same or current page. If your inventory listings span multiple pages, repeat the process for each page.

  1. Select Manage Pricing from the Pricing menu.
  2. Optional: Use the Search tool and Filters to narrow the number of listings that display.
  3. Click the checkbox in the heading row of the inventory listings table to select all listings on the page. Review the ticked rows and deselect any that you do not want to match to the current lowest price.
  4. Click the Action on [number] selected button above the table of listings and select Match low price from the drop-down menu.
  5. A confirmation displaying the selected listings will open. Select Yes, continue.

    The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.

  6. Click Save all to complete the price change.
  7. To revert the changes, adjust and Save each listing’s price individually, or use inventory files to change prices in bulk.

Or


  1. Select Manage Inventory from the Inventory menu.
  2. Optional: Use the Search tool and Filters to narrow the number of listings that display.
  3. Click the checkbox in the heading row of the inventory listings table to select all listings on the page. Review the ticked rows and deselect any that you do not want to match to the current lowest price.
  4. Click the Action on [number] selected button above the table of listings and select Match low price from the drop-down menu.
  5. A confirmation displaying the selected listings will open. Select Yes, continue.

    The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.

  6. Click Save all to complete the price change.
  7. To revert the changes, adjust and Save each listing’s price individually, or use inventory files to change prices in bulk.

Troubleshoot Match Low Price

Match Low Price considers all active listings on Amazon, including products sold by Amazon. However, it might be unavailable for some listings for any of the following reasons:

  • Your shipping charge is equal to or greater than the lowest price.
    • For example, you list an item for $1.00 plus $3.00 shipping. Seller B lists the same item for 50 cents plus $2.50 shipping. Your shipping charge alone ($3.00) is equal to Seller B’s total cost ($3.00). Therefore, you cannot match the lowest price without first reducing your shipping charges.
  • The listing has an active sale.
    • Match Low Price does not consider offers with active sale events.
    • Either remove the sale or apply Match Low Price after the sale has ended.
  • The listing does not have a shipping charge.
    • This might be because your listing is inactive.
    • This is not the same as configuring your pricing settings not to display shipping.

Shipping settings can also affect Match Low Price

  • If you configured your shipping settings based on price bands, shipping charges will not be displayed and Match Low Price will only be based on item price.
  • If you configured your preferences to not display the shipping charge, Match Low Price will only be based on item price.

How Match Low Price works

This example illustrates more about how Match Low Price works.

You have a listing for a product. The listing is Fulfilled by Merchant for a price of $26.00 + $5.50 shipping (Listing 2 in the chart below). There are three other listings on Amazon for the same product. Referring to the chart below, the current lowest price would be selected as follows:

  • Listing 1 ($29.00): Displays if your Low Price Comparison preferences are set to compare offers in all conditions and all fulfilment methods.
  • Listing 3 ($29.50): Displays if your Low Price Comparison preferences are set to compare offers in the same condition and all fulfilment methods.
  • Listing 4 ($30.00): Displays if your Low Price Comparison preferences are set to compare offers in the same sub-condition and same fulfilment method.

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