If your product does not have a standard product identifier such as a UPC, EAN, JAN, or ISBN, you can apply for a UPC exemption for your product's category.
Using a standard product ID, which is also referred to as GTIN (Global Trade Item Number) such as a UPC, ISBN, or EAN to create new product detail pages is the first step in ensuring a high-quality shopping experience for Amazon customers. Using a GTIN also makes it easier for you to add more information to the product detail pages. Most categories require you to use a GTIN when creating new product detail pages or when matching to the existing products in the Amazon catalogue.
For more information on GTIN requirements for categories, refer to the help page Overview of category UPC requirements. To avoid creating duplicate detail pages, refer to the help page ASIN creation policy.
We understand that some products do not have a GTIN. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, request a GTIN exemption.
To learn how to list your offer, refer to the help page Product detail pages and offers.
Here are some cases when you could apply for a GTIN exemption:
We have a list of brands that require a GTIN to list on Amazon. GTIN Exemption is not applicable for these brands. Any ASIN that belongs to any of these brands and does not have a GTIN will be suppressed.
We require the following information and documents for a GTIN exemption request. Review the list before submitting your request:
If you provide a support letter from brand owner, manufacturer, or publisher, along with other required information, we will make a decision within two working days. The support letter must meet the below-mentioned criteria:
Template to send to your brand owner or manufacturer
Template to send to your publisher
Click Request approval to apply for a GTIN exemption.