Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category	Product ID Required	Exceptions and Exemptions	Action
Amazon Kindle	Yes	None
Automotive & Powersports*	Yes	Major brands require a UPC.	Learn more
Baby Products	Yes	Major brands require a UPC but exemptions may be requested for private label brands.	Learn more
Beauty	Yes	Major brands require a UPC but exemptions may be requested for private label brands.	Learn more
Books	Yes	An ISBN, EAN, or JAN is required for all books. Sellers who want to list books that do not have an ISBN, EAN, or JAN may request an exemption.	Learn more
Cell Phones & Accessories (Wireless)	Yes	Sellers must create separate pages with unique UPCs for products in bulk or generic/carrier packaging.	Learn more
Clothing & Accessories*	Yes	Major brands require a UPC but exemptions may be requested for private label brands.	Learn more
Consumer Electronics	Yes	Product bundles require unique UPCs.	Learn more
DVDs & Videos	Yes	None
Entertainment Collectibles*	Yes	Major brands require a UPC, but exemptions may be requested for private label brands.
Grocery & Gourmet Food	Yes	Major brands require a UPC but exemptions may be requested for private label, specialized, artisan, and select giftable products.	Learn more
Health & Personal Care	Yes	Major brands require a UPC, but exemptions may be requested for private label brands.	Learn more
		Multi-packs require item package quantity.	Learn more
Home & Garden (including Pets)	Yes	Major brands require a UPC but exemptions may be requested only for products that are private label, handcrafted, or both.	Learn more
Home Improvement	Yes	Major brands require a UPC but exemptions may be requested for private label brands.	Learn more
		Multi-packs require item package quantity.	Learn more
Industrial & Scientific	Yes	Items without UPCs and that belong in other categories should not be listed in this category. If UPC exists for a brand, UPC is required.
Jewelry*	Yes	Major brands require a UPC.	Learn more
Luggage & Travel Accessories*	Yes	Major brands require a UPC but exemptions may be requested for private label brands.	Learn more
Music	Yes	None
Musical Instruments	Yes	None
Office Products	Yes	Product bundles require unique UPCs.	Learn more
Personal Computers	Yes	Product bundles require unique UPCs.	Learn more
Sexual Wellness	Yes	None
Shoes, Handbags & Sunglasses*	Yes	None	Learn more
Software	Yes	None
Sports & Outdoors	Yes	Major brands require a UPC but exemptions may be requested for private label and specialized products.	Learn more
Sports Collectibles*	No	A UPC or EAN is required for major trading cards brands only.
Toys & Games	Yes	Major brands require a UPC but exemptions may be requested by manufacturers for private label brands.	Learn more
Video Games*	Yes	Product bundles require unique UPCs.	Learn more
Watches*	Yes	Major brands require a UPC, but exemptions may be requested for private label, boutique or specialized items.	Learn more
Wine	Yes	None
Everything Else**	No	Items without UPCs and that belong in other categories should not be listed in this category.