After a customer has found your product through searching or browsing, you need to present them with a compelling offer on the product detail page. An effective product detail page entices customers to buy your products.
Effective product images stimulate a customer's imagination and inspire them to buy your product. Evaluate your image quality based on these guidelines:
In addition to providing quality product images, provide as many different images as possible. Many product categories allow for the inclusion of swatch images and alternate images.
Research the competition as you develop a compelling price point and don't forget to take shipping costs into account as well.
Offering free delivery can significantly increase your sales. In particular, think about inexpensive items. A $5 shipping charge on $5–$10 worth of merchandise is not very compelling.
Clearly communicate your shipping policy. This includes both charges and delivery times. Use the Your Info & Policies feature to add to the information you provide in your Shipping Settings.
Testing shows that well-crafted bullet points increase sales. Customers rely on them to understand key product features as they highlight important or distinguishing facts about your product.
Use the following guidelines as you craft your bullet points:
The bulleted list below follows these guidelines in describing a set of rain gear:
As you describe your product, you might want to include some key features listed in your bullet points. However, go beyond a simple to-the-point description. Well-written product descriptions help the customer imagine the experience of owning or handling your product. Put yourself in your customers' shoes: what would they want to feel, touch, think, want? Incorporating information about the feel, usage and benefits of your product can fire the customer's imagination. This is as close as you can come to creating an in-store experience.
Avoid overly simplistic descriptions such as these:
A rugged microphone for sound professionals.
Washable canvas trousers with faux suede trim on the back.
Examples of solid, compelling descriptions:
In the tradition of the SM58®, the Beta 58A dynamic microphone has become a top choice among vocalists and touring sound professionals. The Shure Beta 58A is a high-output supercardioid dynamic vocal microphone designed for professional sound reinforcement and project studio recording. It maintains a true supercardioid pattern throughout its frequency range. This insures high gain-before-feedback, maximum isolation from other sound sources, and minimum off-axis tone colouration. The Beta 58A has a shaped frequency response that is ideal for close-up vocals. The superb performance of this microphone is not affected by rough handling, because of rugged construction, proven shock mount system, and hardened steel mesh grille help protect it from damage. Typical applications for the Beta 58A include lead vocals, backup vocals, and speech.
Cut for active wear, these pure cotton canvas trousers might be the most durable and comfortable trousers you'll ever wear. washable faux suede trim on back pockets and D-ring add durability and extended wear. Available in brown, green, khaki or stone. washable. Imported.